Thryve
Ruh was involved in developing the Arabic branding and calligraphic vines for the Thryve products in the Middle East, via his agency Archetype.
"THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions.
The brand visual identity brings to life this thriving power of plants. It is a bold yet elegant marriage between the vigour of plant life and with the artistic flowing characteristics of Arabic script. The visual language sees flourishing plant vines metamorphose into the fluid lines of Arabic calligraphy.
The logo has been drawn with careful attention to regional nuances. It has been developed in collaboration with the team at Archetype led by illustration artist and designer Ruh Al-Alam. The type uses high contrasting strokes and flow from Arabic script with subtle organic touches that visually communicate plant growth."
Ruh's Agency: Archetype
Lead Agency: WMH&I
Client: IFFCO
Images: WMH&I & IFFCO
Thryve
Ruh was involved in developing the Arabic branding and calligraphic vines for the Thryve products in the Middle East, via his agency Archetype.
"THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions.
The brand visual identity brings to life this thriving power of plants. It is a bold yet elegant marriage between the vigour of plant life and with the artistic flowing characteristics of Arabic script. The visual language sees flourishing plant vines metamorphose into the fluid lines of Arabic calligraphy.
The logo has been drawn with careful attention to regional nuances. It has been developed in collaboration with the team at Archetype led by illustration artist and designer Ruh Al-Alam. The type uses high contrasting strokes and flow from Arabic script with subtle organic touches that visually communicate plant growth."
Ruh's Agency: Archetype
Lead Agency: WMH&I
Client: IFFCO
Images: WMH&I & IFFCO
Thryve
Ruh was involved in developing the Arabic branding and calligraphic vines for the Thryve products in the Middle East, via his agency Archetype.
"THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions.
The brand visual identity brings to life this thriving power of plants. It is a bold yet elegant marriage between the vigour of plant life and with the artistic flowing characteristics of Arabic script. The visual language sees flourishing plant vines metamorphose into the fluid lines of Arabic calligraphy.
The logo has been drawn with careful attention to regional nuances. It has been developed in collaboration with the team at Archetype led by illustration artist and designer Ruh Al-Alam. The type uses high contrasting strokes and flow from Arabic script with subtle organic touches that visually communicate plant growth."
Ruh's Agency: Archetype
Lead Agency: WMH&I
Client: IFFCO
Images: WMH&I & IFFCO
Thryve
Ruh was involved in developing the Arabic branding and calligraphic vines for the Thryve products in the Middle East, via his agency Archetype.
"THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions.
The brand visual identity brings to life this thriving power of plants. It is a bold yet elegant marriage between the vigour of plant life and with the artistic flowing characteristics of Arabic script. The visual language sees flourishing plant vines metamorphose into the fluid lines of Arabic calligraphy.
The logo has been drawn with careful attention to regional nuances. It has been developed in collaboration with the team at Archetype led by illustration artist and designer Ruh Al-Alam. The type uses high contrasting strokes and flow from Arabic script with subtle organic touches that visually communicate plant growth."
Ruh's Agency: Archetype
Lead Agency: WMH&I
Client: IFFCO
Images: WMH&I & IFFCO
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