Amal
Ruh was invited by the SaidFoundation to help launch a new project celebrating British Muslim cultures and arts in the UK. Through branding strategy workshops, He guided the client in defining their goals and positioning the brand effectively in the market. This structured approach allowed Ruh to explore creative ideas with clarity. The project began with a naming process, using word associations and audience-focused keywords. Ruh developed a shortlist, eventually settling on “AMAL,” meaning “hope” in Arabic, which resonated with the project’s ethos.
Ruh’s creative team crafted a vibrant, dynamic brand identity for Amal. The final design centred around arches, symbolising new possibilities and inspired by Islamic architecture. These arches could be used flexibly—as a mask, silhouette, or even an interactive element—allowing the audience to engage with the brand in various ways.
Amal
Ruh was invited by the SaidFoundation to help launch a new project celebrating British Muslim cultures and arts in the UK. Through branding strategy workshops, He guided the client in defining their goals and positioning the brand effectively in the market. This structured approach allowed Ruh to explore creative ideas with clarity. The project began with a naming process, using word associations and audience-focused keywords. Ruh developed a shortlist, eventually settling on “AMAL,” meaning “hope” in Arabic, which resonated with the project’s ethos.
Ruh’s creative team crafted a vibrant, dynamic brand identity for Amal. The final design centred around arches, symbolising new possibilities and inspired by Islamic architecture. These arches could be used flexibly—as a mask, silhouette, or even an interactive element—allowing the audience to engage with the brand in various ways.
Amal
Ruh was invited by the SaidFoundation to help launch a new project celebrating British Muslim cultures and arts in the UK. Through branding strategy workshops, He guided the client in defining their goals and positioning the brand effectively in the market. This structured approach allowed Ruh to explore creative ideas with clarity. The project began with a naming process, using word associations and audience-focused keywords. Ruh developed a shortlist, eventually settling on “AMAL,” meaning “hope” in Arabic, which resonated with the project’s ethos.
Ruh’s creative team crafted a vibrant, dynamic brand identity for Amal. The final design centred around arches, symbolising new possibilities and inspired by Islamic architecture. These arches could be used flexibly—as a mask, silhouette, or even an interactive element—allowing the audience to engage with the brand in various ways.
Amal
Ruh was invited by the SaidFoundation to help launch a new project celebrating British Muslim cultures and arts in the UK. Through branding strategy workshops, He guided the client in defining their goals and positioning the brand effectively in the market. This structured approach allowed Ruh to explore creative ideas with clarity. The project began with a naming process, using word associations and audience-focused keywords. Ruh developed a shortlist, eventually settling on “AMAL,” meaning “hope” in Arabic, which resonated with the project’s ethos.
Ruh’s creative team crafted a vibrant, dynamic brand identity for Amal. The final design centred around arches, symbolising new possibilities and inspired by Islamic architecture. These arches could be used flexibly—as a mask, silhouette, or even an interactive element—allowing the audience to engage with the brand in various ways.
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